Great marketing strategy is an essential asset for your business. If you do it right, it can boost not only your brand's popularity but also your profit. This is why you have to know various simple marketing methods when your have a small business and lacks money to do wide-range advertising. Here are 5 marketing tips that you can use for your small business. These methods are simple, affordable, and very effective.
1. Car shelter advertising
Everywhere you look today, there are automobiles travelling everywhere around the city, country, and the world. People see cars every day, so you can use them as a tool to advertise your brand. Painting your brand name or logo on car body might uglify it. So why not try one of the newest ways to market your brand? Car advertising is now really efficient and more effective using car shelters.
One example of this is the Lanmodo customized car shelter, which can be taken out anywhere and anytime because it's really portable. You can take advantage of the Lanmodo for your marketing purposes by printing your company information and logo on its cover, so when you park the vehicle outside, all passengers will see the car shelter and therefore your brand. At the same time, the Lanmodo portable car shelter can offer car protection.
2. Send out fliers
This might be a more traditional marketing technique but it's also one of the methods that you can try. A lot of businesses are still using fliers to advertise their brand. You will be able to catch the customers' attention when you hand them fliers that are straight to the point and pleasing to the eyes. If you are considering this method, one thing that you should remember is to study your location first.
Think of a place where there is enough foot traffic and where your target customers are. For example, if you are trying to market a coffee shop, you might want to give out your fliers in front of a school or workplace since students and employees are usually the ones who are in need of a coffee boost every day. Plan carefully, make a good flyer design and have a great strategy to make this method worth it for you.
3. Use social media ads
Another marketing method that is really famous these days is social media. Everyone has a smartphone that can be used for socializing via online platforms such as Facebook and Instagram. More and more people are spending time online throughout the day. If you are a business owner who wants to reach out to potential customers, then using social media ads would be one of the best marketing methods for you. A lot of businesses today are recognizing the benefits of using social media as a way of introducing their brands, in such way they can create awareness of their brand and products.
You can do social media marketing on your own but hiring a marketer might be better especially if you are not really knowledgeable about the techniques that you can use when advertising online. Invest in social media marketing and you will reap the rewards later on.
4. Ask for referrals
Being referred by someone is probably one of the greatest ways to get a new customer or client. Think about it. If you are looking to avail a new product or service and you want to have the best one, you would ask your friends or family members if they can refer you somewhere. The opinions of people that are close to us are important. That is why you can use such opportunities to promote your brand. Referral programs are another kind of marketing techniques that will encourage your regular customers to recommend you. This means that you will give them a reward in a form of a discount or a free product or service if they can bring a friend. This way, you will have a chance to show your new clients why you are the best in the industry.
5. Offer coupons
Coupons or discount vouchers are really inviting. People always get excited when they hear that you are offering a big discount. Why not use this to invite more customers? The amount that you will give as a discount to your customers will be regarded as the cost of your marketing expenses. This method is really great because it allows you to earn, market your business, and make your customers happy!